Better Together

The brief was to reunite ING with the broker audience. ING knew they had a product that was a little bit... ordinary. BUT they had fixed it and now the product, their serviceability calculator, was better than ever.

Rather than just reuniting brokers and ING we thought we’d play Cupid and get them to fall in love with each other all over again. We launched a long-term platform to communicate with the broker audience using all the tropes of a romance story.

You see, there are lots of things brokers love, things that only ING can understand. They just get each other. They go with brokers like salt goes with pepper, yin goes with yang and shoulder pads go with the 80s. What I'm trying to say is, they’re better together.

I had fun flexing ING’s brand tone that is inspired by the authentic, conversational and witty, Amy Poehler.