ALDI ON HOLIDAY

Went to ALDI for some bread. Came home with an exercise bike, a bandsaw and a holiday to Bali.

The brief? Launch Aldi Holidays in earned with a bang.

The solution? We took ALDI’s most iconic asset - its logo, and sent it on holiday to relax with a cocktail against the sunset.

The internet went bananas.

By 4pm on the day of launch we achieved 1,152 pieces (159 unique) with an estimated reach of 25,345,758. ALDI on holidays became ALDI’s most-successful coverage driving campaign to date.

Check it out here.